The Art of SynergySeptember 4, 2012
About six months ago I sat with my colleague, Dr. BJ Kale, while he helped me brainstorm the direction I wanted to go with my coaching business. It had occurred to me that I was very limited in my vision by only serving chiropractors. Prior to that date I had only thought about helping chiropractors serve more patients. However, I am very thankful that Dr. Kale helped me to realize that my vision was really much broader than just helping chiropractors.
In the end, I realized that my real mission in life was to change a paradigm. The bottom line is that we live in a society that is brain washed into an outside-in philosophy when it comes to health. We are subjected to endless propaganda that attempts to convince us that health comes from pills, potions and lotions. For every ill, there is a pill.
This breakthrough lead us to the concept of “synergy”. Synergy is defined as two or more things coming together to produce a result not previously obtainable. As a result, The Synergy Tank was born!
This same idea applies in your business. I know that there is a popular line of thinking that says that small business owners need to “compartmentalize” their business. They say you need to wear the visionary, entrepreneur or administrator hat while also wearing the operator, technician or worker hat. Then you need to throw in each of the different roles that each personality or mindset is supposed to play. This schizophrenic approach to business can oftentimes lead to conflict or overwhelm (which we talked about in our previous post).
The key to creating business success is finding synergy amongst all of the components of your business, whether you are the only one wearing all of the hats or you are working with a team of 20. The entrepreneur or visionary must begin to understand and identify with the operator or technician and vice versa.
In the same way, I also believe that each of the healthcare practitioners who share the vitalistic philosophy must come together synergistically if we are to actually shift a paradigm. We have been working independently for way too long. Find others who share a common vision and work together to achieve a goal not otherwise obtainable alone.
Either way, big picture or in your own practice, synergy is the key to success!
Posted by shawn