The Art of Synergy
September 4, 2012About six months ago I sat with my colleague, Dr. BJ Kale, while he helped me brainstorm the direction I wanted to go with my coaching business. It had occurred to me that I was very limited in my vision by only serving chiropractors. Prior to that date I had only thought about helping chiropractors serve more patients. However, I am very thankful that Dr. Kale helped me to realize that my vision was really much broader than just helping chiropractors.
In the end, I realized that my real mission in life was to change a paradigm. The bottom line is that we live in a society that is brain washed into an outside-in philosophy when it comes to health. We are subjected to endless propaganda that attempts to convince us that health comes from pills, potions and lotions. For every ill, there is a pill.
This breakthrough lead us to the concept of “synergy”. Synergy is defined as two or more things coming together to produce a result not previously obtainable. As a result, The Synergy Tank was born!
This same idea applies in your business. I know that there is a popular line of thinking that says that small business owners need to “compartmentalize” their business. They say you need to wear the visionary, entrepreneur or administrator hat while also wearing the operator, technician or worker hat. Then you need to throw in each of the different roles that each personality or mindset is supposed to play. This schizophrenic approach to business can oftentimes lead to conflict or overwhelm (which we talked about in our previous post).
The key to creating business success is finding synergy amongst all of the components of your business, whether you are the only one wearing all of the hats or you are working with a team of 20. The entrepreneur or visionary must begin to understand and identify with the operator or technician and vice versa.
In the same way, I also believe that each of the healthcare practitioners who share the vitalistic philosophy must come together synergistically if we are to actually shift a paradigm. We have been working independently for way too long. Find others who share a common vision and work together to achieve a goal not otherwise obtainable alone.
Either way, big picture or in your own practice, synergy is the key to success!
Posted by shawn
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Jayna, great article like the anlgaoy of ballroom dancing. Another anlgaoy I’ve used to explain is the seeds and the harvest. The keyword seeds determine the fruits you harvest so knowing your target audience, their “appetites” help determine what to plant. Then anticipate that keyword seedlings take time to sprout and fruit like you stated it’s not an overnight event.
Shawn,
Thank you so much for writing this post! It’s so validating to hear this.
“Find others who share a common vision and work together to achieve a goal not otherwise obtainable alone.”
I am actually doing this in my practice right now! I am collaborating with an Esthetician, and together we have developed a new innovative treatment called The Acupuncture Facial.
Most acupuncturists doing skincare try to do it all themselves, but Elizabeth and I are working synergistically together and the results that we are getting are astounding! It’s so good to hear about your path to Synergy and how it has benefited you!
All functions play a role in accomplishing one or many visions. Without synergy burn out, lack of desire, and vision just fades away. It is too exhausting to compartmentalize.
Thank you for the reminder!
Synergy is a very profound and natural concept. Health is an expression of synergistic function, there are no linear processes in nature. If we can learn this concept and apply it in our lives like Dr. Dill outlines here then health, success, wealth and more will be the result.
Great piece Doc! I am glad to know I am not the only “Mad Hatter” out there!
What a fantastic post at the right timing! Just got to part 2 of The Synergist by Les McKeown and it is unlocking my compartmentalized mind and unraveling how they connect and work synergistically.
I always believed that there was a method or skill of synergy. I see it in nature and in the subconscious efforts of certain causes. It’s now a goal of mine to make it a conscious effort to live synergistically and contribute to the shift in optimizing human potential. Onward and upward!
Well spoken.
If Social Media on the web has demonstrated anything , it has demonstrated that like-minded people can find each other and work together towards a common goal.
It has demonstrated lot’s of other human quirks too, but that would take much longer than one blog post or comment to explore. : )